Strategic choices
I started Crossing Futures in 2023 with the aim of sharing my extensive strategic knowledge and experience with you. This is to help you deal with the many uncertainties we experience today and turn them into informed strategic choices.
My passion is bridging the gap between trends and developments in the outside world and strategic decision-making within organisations. I am convinced that companies can better prepare for an uncertain future by including broader perspectives, more insights and different future scenarios in their strategic decision-making.
About me
I am a seasoned strategy development professional. A corporate strategist with a passion for integrating external trends and developments into the decision-making processes of organisations.
I have extensive experience in scenario planning, competitive and trend analysis and preparing strategic discussions in the boardroom. I have gained this experience at organisations such as Shell, KPN, PwC and the Ministry of Economic Affairs and Climate.
I am associated with ING as Head of Corporate Development and Senior Corporate Strategist. This has been the case for many years with great pleasure and dedication.
As an employer, ING promotes sustainable employability for its employees. This has given me the opportunity to start my Crossing Futures initiative in addition to my work, completely independently of ING.
Bart Brouwer - Bio
Bart Brouwer is the founder and owner of Crossing Futures, an independent strategic consultancy boutique that helps organisations make strategic decisions for an uncertain future.
Bart is also associated with ING as Head of Corporate Development and Senior Corporate Strategist. He is a member of the management team of Group Strategy & Innovation, where he supports the board in formulating the vision and strategy for the global bank. Bart’s main areas of focus include scenario planning, conducting competitive and trend analyses, exploring new business models and preparing strategic discussions in the boardroom.
Prior to his current role at ING, Bart was Strategic Planner for ING’s Wholesale Banking division and held the role of Investment Officer within ING’s Corporate Investments team. Before joining ING in 2007, Bart held various strategic and financial positions at Shell, KPN, PwC and the Ministry of Economic Affairs and Climate. In addition, he brings experience as a former reserve officer in the Royal Navy.
In addition to his responsibilities at ING, Bart is a member of the Supervisory Board of a training institute based in Amsterdam.
Bart obtained his doctorate in Economics from the University of Amsterdam and the Graduate School of Business of San Francisco State University.